This is critical.
When you start an MLM business, your goal is to
1. Own the content of your website, keep all the visitors/leads/buyers you have generated and
2. Make all the money you can for you and your down line partners/distributors. Period!
Why?
When you sign up to “sell” product(s) of a MLM direct selling company, does it make sense to send to that company your generated leads or to keep them for yourself?
When you start an MLM business using the content of your own website, your visitors are leads that will translate into buyers of your product(s).
Your business website now builds value. You may now “sell it” to another person for real dollars if you choose to?
Under the traditional MLM model “your business” has no value because you have given all your leads to the direct selling company. Does this make sense? Why would you choose to do this?
Let’s see how all this works.
MLM is known as Multi-Level-Marketing, also as direct selling, relationship selling or network marketing.
According to the Direct Selling Association over 15 million Americans are involved in MLM generating more than $30 billion in sales in the U. S. alone. So the opportunity is real.
The traditional MLM system works like this.
This is why it is called multi-level-marketing.
Think about this.
How many people do you think you can personally contact, say, over six months to join your team of direct sellers of your product(s)? Is that 50 or 100 or 1,000?
Probably your answer is about 100.
Of those contacts, maybe 2 to 3, if you’re a great salesperson, will join your team.
Now, let’s say it takes you 4-months to build a website that does not write about your direct selling company or its products.
Because you have chosen to start an MLM business using the Internet and you have chosen keywords that represent the value and the need for you’re your un-named product, you are now attracting visitors to your site that want answers to their questions or needs, and are pre-disposed to buy your product(s) and maybe join your team of direct sellers.
How many potential buyers of your product and possible down line distributors/team members do you think you can reach in a month or two? Probably in the 100s! How about in 3-months, 5-months or 10-months?
Now, do you believe the traditional way to start an MLM business or the Internet way to start an MLM business is better?
To Start an MLM business wisely, please consider these tips for success.
Thank you for visiting Start an MLM Business.
The Direct Selling Association
U. S. Small Business Administration: Starting an Online Business