Sounds crazy but the answer to the question How Much Should I Charge is…MORE.
You have doubts?
Well, you’ll soon not, even if your just starting a freelance business or a brand new product.
As a freelancer, independent contractor or a person selling a product or service online your number one task is building credibility.
With credibility comes trust. With trust come sales. It’s as simple as that.
Behind charging more for your product or service is the perception of credibility and trust.
There are a number of steps you need to effectively build a platform upon which to determine just how much should I charge.
Determining how much should I charge for anything begins with the quality of your “business” website.
You just can’t afford to have just a website. It will never get found, therefore, no sales. Period.
The difference is that a business Site is built using all the elements needed to get found on page 1 or page 2 of the Search Engines. Failing that placement, you lose.
For proof ask yourself how often you go to pages 3 through 18,381,743 when searching on the Web?
So it is imperative that you know how to judge any website builder. Your business depends on it!!
If your selling a service, in all likelihood, your business website is the major focus of your presentation or package to your target marketplace.
If you’re selling a product and it can be shipped, then your Site also fits the website presentation bill with one difference,
That difference is, you must show pictures of your product in appropriate settings and, of course, its packaging.
Package design and executing it can be very expensive. But to skimp on design here is to fail the credibility and trust test. Your package must be of modern design depicting the high quality of your product.
Presentation is about positioning your product or service in the competitive marketplace.
As a seller of specific services to businesses or to the general public, your presentation means everything. You essentially have a freelance career and need to apply freelance marketing techniques to get sales.
The better your presentation, essentially, the more you can charge. Perception is everything.
You make more money by positioning it in the marketplace as a high end product, Your margins (mark-up) is better allowing you to spend more in niche marketing.
As a rule of thumb and depending upon whether your produce is a big-ticket item or not, the following usually applies:
I hope you found this helpful.
Thank you for visiting How Much Should I Charge.