How to set your home staging business above your competitors in your marketplace is always great to know information.
Drawing on personal experiences, I offer home staging tips, really a home staging checklist for you to use in staging a house for sale in the proper way.
These work and work well.
I suggest that you design and have printed a 4-color brochure, which answers the questions below. That is, your entire marketing effort should focus on the "benefits" of using your home staging business and not on your services. Emphasizing services is where your competitors make an unforgiving mistake.
Home owners wanting to sell their home want to know the answers to these three questions:
According to StagedHomes.com the following statistics are the backbone of your home staging business.
Both from personal experience and from the experiences I have had in counseling entrepreneurs, I tell you with great emphasis the KEY to being highly successful: Take the Time to Understand and Learn from Others who operate a staging or declutter company.
There is no need to reinvent the wheel in starting your company. There is high value in following others advice. It saves dollars, time and mistakes. It’s just the smart way to prosper.
So, without any hesitation, I seriously recommend you consider reading Home Decorating Made Easy. It is universally known and successful staging companies have used her information guidelines for years.
Another staging related resource recommended to power your company is:
I share the steps I used to market my decorating and staging company on this page of my website.
Over the years I have used this marketing resource:
Solid Ideas from the Home Marketing Institute
Real Estate Staging Association
U. S. Small Business Administration
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