Hot New Businesses › Fast Paced Dating


How the Small Entrepreneur
Can Prosper in the
Adult Speed Dating Business

Existing adult speed dating businesses often miss the boat, leaving a ton of space for the sharp small business entrepreneur to grab market share in this very popular dating venue.

How?

By following the 7 Keys to Prosperity listed below.

Consider this.


Larger dating service businesses traditionally offer dating get-togethers using the same setting, in the same geographic location and market to the same age groups like 21-27, 28-35, 36-45, 46-59 and 60 and up.

They fail to diversify by only focusing on the traditional dating (romance) market.

This is not you!

I know you’re smarter than that!


You will diversify by devoting your energies on:

  1. Romantic Speed Dating
  2. Business Speed Dating

Your Dating Service Is More Focused
And More Profitable

I learned, a long time ago, that your business has to have a marketing niche that is different from your competitors if you want to prosper (and not just survive).

So learning the keys to prosperity in how to differentiate your adult speed dating energies so that you:

  • will be enabled to leap over any existing competitors
  • gain market share and
  • build your brand in the dating services arena.

7 Keys to Prosperity

FIRST

I suggest, it helps greatly if one of the entrepreneurs in the business is a woman.

An adult speed dating company in the romantic arena has to have a public relations face when recruiting.

  • A female face has more sway in the dating service field.
  • A female face lends a ton of credibility in getting both females and males to make the leap to adult speed dating.
  • A female face sends a message to prospective female participant that your company’s event is safe, she understands me, I’m not going to be embarrassed and, everything is A-OK.

When women sign up, men follow.

SECOND


Identifying niche markets is one very important key to your company’s prosperity.

Your events will have fewer problems, attract more folks and those folks will feel more comfortable and more at ease if there is some common bond among them,

Therefore, in mid-size and larger cities a number of nationality groups may live there like Greek, Czech, Asian, Brazilian, etc. Or, perhaps there are multiple dance, flower, fishing, cooking, out door and health groups to approach.

Also consider medical support staff, sport leagues, Colleges and technical schools, all of which are great resources for speed dating participants,

THIRD

For each niche marketed adult speed-dating event (romantic), hold that function at geographically diverse settings like restaurants, bar and grills and other venues where these folks are likely to hang out. Your purpose is to make people as comfortable as you can,

Familiarity is a well-recognized marketing tool.

FOURTH

Often you can get sponsors for your romantic speed dating events. These can be restaurants, fitness clubs, social service agencies, financial institutions, stockbrokers, supermarkets, wine distributors, hotels, conference centers, etc.

Not only do these efforts reduce your expenses, but also allows for greater penetration in the marketplace to sign up participants.

Really, this is a golden networking opportunity that your competitors seldom use.

FIFTH

Your adult speed dating events (romantic) are hugely successful when your fee also includes a “free” happy hour featuring wine by the glass prior to or after the actual “moving from person to person” activity. Adults see your event as more upscale and therefore, are more likely to attend.

SIXTH

Screening potential dating attendees prior to confirming their participation in your event ensures participant compatibility and increases word-of-mouth satisfaction as attendees chat with their friends and business associates.

Screening may be as simple as having them fill out a personal data and interest form online and then reviewing it to determine if that person fits your group's criteria.

Remember, you’re building your brand in the marketplace. You want word-of-mouth comments to praise your event.


SEVENTH

Traditional businesses are spending increased resources to attract and screen potential employees focusing on low cost ways to do this.

For example: One or more employer's Human Resource recruiters sit behind a desk with your attendees spending 4 to 6 minutes in front of them pitching their skills. It's like a job fair but more highly focused.

Another large segment of the business world seeks clients and use the speed-dating concept for this purpose.

Besides, they will pay you to attract people to the adult speeds dating tables.

As an example: Stock Brokerages and financial planning associations often want to sponsor your events in order to attract potential clients. This gives them 5 to 8 minutes to market their employment opportunity or services and a contact list after the even is over.

The business side of adult speed dating is wide open and very, very profitable.

Using the Internet Effectively

Having a Web presence, a web presence that potential romantic or business clients can easily find is paramount.

The Internet is heavily littered with folks that want you to follow their system in building your own website. Just as many vendors offer to build a site for you.

Problem is:

they can’t show you proof that their system will work for you.

To make sure your best interests are followed, here is a suggested article on How To Judge a Small Business Website Builder.

Thank you for visiting How the Small Entrepreneur Can Prosper in the Adult Speed Dating Business.

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