Existing adult speed dating businesses often miss the boat, leaving a ton of space for the sharp small business entrepreneur to grab market share in this very popular dating venue.
By following the 7 Keys to Prosperity listed below.
Larger dating service businesses traditionally offer dating get-togethers using the same setting, in the same geographic location and market to the same age groups like 21-27, 28-35, 36-45, 46-59 and 60 and up.
They fail to diversify by only focusing on the traditional dating (romance) market.
This is not you!
I know you’re smarter than that!
You will diversify by devoting your energies on:
I learned, a long time ago, that your business has to have a marketing niche that is different from your competitors if you want to prosper (and not just survive).
So learning the keys to prosperity in how to differentiate your adult speed dating energies so that you:
I suggest, it helps greatly if one of the entrepreneurs in the business is a woman.
An adult speed dating company in the romantic arena has to have a public relations face when recruiting.
When women sign up, men follow.
Identifying niche markets is one very important key to your company’s prosperity.
Your events will have fewer problems, attract more folks and those folks will feel more comfortable and more at ease if there is some common bond among them,
Therefore, in mid-size and larger cities a number of nationality groups may live there like Greek, Czech, Asian, Brazilian, etc. Or, perhaps there are multiple dance, flower, fishing, cooking, out door and health groups to approach.
Also consider medical support staff, sport leagues, Colleges and technical schools, all of which are great resources for speed dating participants,
For each niche marketed adult speed-dating event (romantic), hold that function at geographically diverse settings like restaurants, bar and grills and other venues where these folks are likely to hang out. Your purpose is to make people as comfortable as you can,
Familiarity is a well-recognized marketing tool.
Often you can get sponsors for your romantic speed dating events. These can be restaurants, fitness clubs, social service agencies, financial institutions, stockbrokers, supermarkets, wine distributors, hotels, conference centers, etc.
Not only do these efforts reduce your expenses, but also allows for greater penetration in the marketplace to sign up participants.
Really, this is a golden networking opportunity that your competitors seldom use.
Your adult speed dating events (romantic) are hugely successful when your fee also includes a “free” happy hour featuring wine by the glass prior to or after the actual “moving from person to person” activity. Adults see your event as more upscale and therefore, are more likely to attend.
Screening potential dating attendees prior to confirming their participation in your event ensures participant compatibility and increases word-of-mouth satisfaction as attendees chat with their friends and business associates.
Screening may be as simple as having them fill out a personal data and interest form online and then reviewing it to determine if that person fits your group's criteria.
Remember, you’re building
your brand in the marketplace. You want word-of-mouth comments to praise your event.
Traditional businesses are spending increased resources to attract and screen potential employees focusing on low cost ways to do this.
One or more employer's Human Resource recruiters sit behind a desk with
your attendees spending 4 to 6 minutes in front of them pitching their
skills. It's like a job fair but more highly focused.
Another large segment of the business world seeks clients and use the speed-dating concept for this purpose.
Besides, they will pay you to attract people to the adult speeds dating tables.
As an example: Stock Brokerages and financial planning associations often want to sponsor your events in order to attract potential clients. This gives them 5 to 8 minutes to market their employment opportunity or services and a contact list after the even is over.
The business side of adult speed dating is wide open and very, very profitable.
Thank you for visiting How the Small Entrepreneur Can Prosper in the Adult Speed Dating Business.