Starting A Soap Making Business
Starting a Soap Making Business focuses on the nuances needed to produce and market a truly quality product.
The quality of your product is the #1 keystone of your marketing effort. And, of course you'll see how to effectively advertise your homemade soap business. We’ll priority rank you’re marketing methods to give you the best bang for the buck. This site contains no making homemade soap recipes because they are a dime a dozen. The focus instead is taking a recipe of your choice and upgrading it with selected ingredients to make your soap create the buzz that will drive sales. After all, sales is what it's about in starting a soap making business. Making Homemade Soap Successfully: An Overview - Getting Started
The space you allocate needs to at least have a large counter or table in it and fully protected from the affects of spills, splashes and stains. Order and have in stock small quantities of soap making supplies. An initial purchase may be $90 to $250. In the beginning of the soap making business you're going to be experimenting with product so you don't want to waste precious dollars. Up front, purchase molds that are distinctive and fit the market you intend to reach. Have parchment paper ready to line them prior to use. A key equipment item you'll need is a quality, as in accurate, scale. Exact measurements produce superior results! A great digital scale may be purchased for less than $100. You'll also need a kettle or two, two quality candy thermometers, some precise measuring cups, a couple of spatulas and whisks and a dozen or so of old-fashioned wood paint stirrers. - Safety First
You may be using sodium hydroxide, botanicals and oils and mixing in various other ingredients when starting a soap making business. It is therefore paramount that you take "peace of mind" safety precautions. A flannel long-sleeved shirt/sweatshirt plus large lens goggles and pairs of rubber gloves are musts. A small "oil fire" foam extinguisher should never be more than 6 to 8 feet away...always. NOTE: Anytime you use essential oil please keep the temperature below the point where it will ignite. (210 to 225 degrees or according to your recipe.) - Soap Making Processes
Prior to starting a soap making business, please consider making a tiny investment in Sandy Simmons'
The Super Soap Making Book
. Sandy's talent in making soap at home is widely known. In fact, her comprehensive guide is just that: comprehensive. She covers everything from soap making terms, equipment and suggested ingredients, the making homemade soap processes, and, of course multiple recipes and actually how to make soap. You will be very pleased with her ebook. In the meantime here is an overview of the soap making processes. In starting a soap making business you may decide to concentrate on just one method. Cold Process Soap Making: This is the simplest and used by many hobbyists. Actually, some heat is used in this process to ensure that the fat used is fully melted. Soap made using this process will not be ready for use for several weeks, even up to four months. Soap making entrepreneurs seldom use this process exclusively. Hot Process Soap Making: Most entrepreneurs when they start a soap making business use this method for two reasons: 1) If in starting a soap making business, your business focus is on producing the highest quality soap products then the hot process is for you. 2) Hot processed soap may be used immediately after being made and cured. In the hot process, your hydroxide and fat content are mixed and heated to just below boining point until "saponification" has occurred. NOTE: Saponification, in its simplest terms occurs when fats or oils come into contact with lye. Literally, the term means, "turning into soap." In the hot process method, moisture is essentially removed down to a level of 6% to 12% moisture content. When starting a soap making business it is extremely important to use exact measurement of ingredients. Again, perfection will set you apart from your competitors. Upgrade Your Soap: The BIG Money Maker When you start a soap making business and hopefully deriving a solid income from it, successful entrepreneurs are focusing on the quality of their product. Producing an upscale product seems a winner. A quality product will definitely place your finished product in the top tier of making homemade soap and be superior to the commercially made stuff. - Water. Yes, Water: Baring our close proximity to artesian well water (the purest), use only distilled water.
Actually, particaly using other liquids like cow, goat and coconut milk, beer, wine, tea, aloe vera, coffee and even vegetable and fruit puree may be substituted for the distilled water. Just use your imagination. Be creative. - Extra Virgin Olive Oil is Best: In truth, virtually any vegetable or mineral oil may be used for soap making.
It all depends upon the quality of the desired end product you wish to have. However, experimenting with different oils and mixed ratios may also prove beneficial. Other great oils are: coconut oil ( a more dense cleaning bar), shea butter (superb moisturizer), palm oil (blended with other oils), cocoa butter (has a mild chocolate flavor with excellent moisturizing abilities) and (adding a trace to other oils for best results protecting your skin cells). - Add Clay to Make an Upscale Soap: To ensure your soap product creates the buzz for sales please consider using skin-drying, impurity-absorbing clay in your soap.
Clays and their qualities are: French pink clay (cleanse and treat acne and sun-damaged skin), green clay (removes toxins and facial oils), red clay (excellent to exfoliate, also good to ease sunburn discomfort), yellow clay (good for sensitive skin), white clay (detoxifies without drying), and Rhassoul clay (reduces flakiness and super for oily skin).
Marketing Handmade Soaps: 5 BEST Methods Probably the most difficult decision an entrepreneur faces in starting a soap making business is how to design and market their product successfully...that is, on a limited budget. The BEST MARKETING METHODS below are listed in "priority of effectiveness," that is, which methods give you the most bang for the buck. - Photo Enhanced "Business" Website:
Offering your handcrafted homemade soap products to the world is, hands down, the most effective marketing method existing today! A word of caution. This is only successful if you have a business website and not just a website. A business website gets found. Ordinary websites do not. Here is
proof
. This is why 99% of all websites are never found. When starting any home based business thousands of entrepreneurs have used Site Build It (SBI) to start and market their business online. As you can see from the video link above, no experience is required. SBI uses a simple block-builder method to guide you step-by-step in building your own business website. Or, if you prefer, you may choose to have the
#1 website builders on the planet
build your site for you at a cost that may be lower than what someone would do it for in your community. And, you’ll have a site that gets found! Anyway, a business website is the most cost-effective marketing step you can employee that gives the best chance of a huge return on your investment. - Other Internet Marketing
Online marketing sites like
Etsy
and
eBay
make excellent sense for your soap making business. First, each site provides a wealth of market research information. Seeing what other handmade soap entrepreneurs are making, the shape of their product, the labeling and packaging, the scents and how they present inventory for sale is simply invaluable to your efforts. Second, in the advertising and marketing of your product, you want to reach the largest target market possible at the least cost. Thousands of people each day search for natural and other soaps. While your own website is your first choice in the sales of your soap, these two sites direct your product to people who are actually looking for handmade soaps. - Handmade Soap Packaging
In starting a soap making business few of the important decisions you will need to make will rival the thought and selection of your soap’s label and packaging. Unless you soap draws the eyes of your intended buyer, all else fades in comparison. Getting noticed is your first concern. Your second concern is allowing your distinctive label and packaging to be designed to allow a potential customer to sniff any scented soaps. This is paramount to the sales effort. - The “Traditional” Marketing Mix
Traditional marketing mean the “normal stuff” crafters and artisans do to sell their products. This includes local and regional craft fairs, farmers markets, local gift and tourist shops, having soap parties and even inviting folks to a soap making party to sell samples. At these traditional events please strongly consider having signage and fliers, which compare your product’s ingredients with those of commercially made ones. You will simply be amazed how well people take notice of these comparisons. Shoppers will pay more for a quality-made soap that does not contain chemicals. Your message is just as important as your quality product. Both are required to obtain sales. - Presentation of Your Soap Making Business
No matter if it is gift baskets, fliers, printed material, advertising in local print media, brochures or signage at events, the “look and feel” message must be the same everywhere. A unified presentation builds your brand. Even if you are a brand of one, it doesn’t matter. You still need to put your best foot forward with a consistent message. Please do not “just jump” into situations/opportunities without thinking through how you are going to present your brand.
Other Trusted Starting a Soap Making Business Resources - Marquez-Nichols, a 30-year soap making veteran, publishes the top selling ebook Soap Making 123.

Fully 50+ pages packed with tons of stuff plus 77 high-quality color soap making pictures, this is the Bible for cold processing soap making. Marquez explains all about the products available for soap making. PLUS, she provides Internet Links to the best deals! This could save you hundreds of dollars in starting a soap making business. When you read her ebook’s table of contents you’ll see that she provided invaluable hard to find soap making information on soap paints and stencils, soap stamping, layering and even, the infusion of dried herbs and flowers to give your soap that extra buyer’s appeal. All-in-all, you can see why her experience places her at the head of the class of soap makers! - Gary Everson has a super video
walking you through the Hot Process Soap Making.

Over his years as a soap maker he has received dozens of questions about hot processing soap making instructions. In his video he candidly reviews these and provides detailed responses. While this video is slightly pricey, it is well done and is of significance for the serious soap-making entrepreneur. Just consider it additional research to ensure you start your soap making business on the right foot. - One of the best means to learn about soap making/soap making business is to join a free
soap making forum
. Here, others share their soap making stories, their mistakes and their victories.
Please join a forum prior to starting a soap making business. It will pay huge dividends. - Lastly, membership in
The Soap Guild
will provide a ton of information for starting a soap making business.
Soap making ingredient and equipment suppliers, as well as, handmade/homemade soap artisans are members. They share information for the good of all members.
Starting a Soap Making Business: Summary Quality: A quality product packaged well provides more opportunities for sales than a lesser quality product. Packaging: Unless your making soap at home business makes the effort to have an attention-getting label and packaging, sales will be very hard to come by. Internet: In order to make your hobby/passion into a real business that will earn more than just play money, you must strongly consider having your own “business website.” You have more sales options “worldwide” than selling just locally. If you’re going to be doing the work necessary to start your soap making business, then you should consider making it worthwhile. Education: There are multiple “how to” ebooks available to increase your skill level in making a quality product that will achieve desired sales. Working smarter is a pathway to success.
Thank you for visiting Starting a Soap Making Business.
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