Starting A Small Business Marketing Service
Answers For Every Question!

Starting a Small Business Marketing Service is easier than you might think.

Here's how.

All family businesses need small business marketing help. Some do not recognize it but most do.

No matter if the primary interest of your business focus is on small business online marketing, small business email marketing or just marketing a small business of any type there are only three basic questions an entrepreneur has for you.

Your Small Business Marketing Service Must Answer 3 Questions of a Prospective Client

1. What will you do for me?
2. How do I know what you do for me will work?
3. How much will it cost me?

No getting around it. If you are to provide successful small business marketing help, you need to be

• solid in your response, and

• solid in your performance to meet your client's needs.

First, in the "Plan for Your Success" outlined below, are the small business marketing services most needed by entrepreneurs.

Second, following this Plan is a list of four terrific resources that will absolutely help you in meeting the goals of your small business marketing service.

Small Business Market Services: The Plan for Success

Basically, the nature of your marketing business start up is to identify the issues/questions business owners have in order for a small business marketing strategy to be developed.

By identifying the right path for an owner to take (through the marketing plan questions you raise for her/him), you build credibility with the client and the business owner realizes your small business marketing service is needed for their business.

The Marketing Plan.

Local small business marketing is not rocket science.

It may only require a 3-ring binder and 6 to 10 pages of info. Developing the first Plan is the most time consuming but not difficult. For your next clients less effort is needed.

First, have the owner write down THE specific objective (with no more than three supportive objectives) of the business.

You want the owner to focus on the business with specificity. The owner should not just answer by stating, "to make a profit."

Next, ask the owner what is the specific target market for the business.

Now, ask the owner to have each employee answer the above two questions. The employees will respond by giving the correct answers, by giving incorrect responses or by saying they do not know.

The result will show if everyone's on the same page. This is important if your small business marketing service is to be effective with a client.

Next, the current market situation in the local community must be assessed. This may be accomplished by:

1. What geographic area does the business serve?
2. Describe that population in terms of their number, average family income, demographics, etc. no need to go ape, just some basic information.

   Your local planning commission has everything you'll need. If no commission exists, the Internet has all the answers.

3. Who are the business competitors?

   Do they serve the same market as the owner's business?

   Does the owner believe the competitors have less, about the same or more sales and why?

   What are the perceived strengths and weaknesses of each competitor?

4. Lastly, what do the business's customers and others think about the owners business?

   Passing out a questionnaire (with a stamped return envelope) randomly to customers is one way.

   Also a questionnaire may be mailed to a random list (about 200) of persons in the local area.

   Be sure to include a warm cover letter, the survey and, hopefully, a coupon for redemption in the owners business along with a return stamped envelope.

Another small business marketing tip would be to hire an adult to stand outside a busy supermarket or two for a couple of hours asking folks, which are part of the target market, to answer a short 5 or 6 question survey about the owners business.

The responses should number about 50. The business owner will be surprised about what others think.

From the collection of all the above info, your small business marketing service should be able to develop a business-specific marketing strategy for your client.

(More about how to do that if found in the extremely helpful resources listed below.)

Your Goal for the Client's Business: Positioning it Correctly in the Marketplace.>

After researching the marketplace, your small business marketing service now can make the necessary decisions that will effectively position your client's business.

Your marketing plan objective is to set the owner's business "apart from" their competition.

One way to do this is to express to prospective customers that they receive identifiable "added value" from you. This added value is aimed at giving you a "perceived" advantage over your competitors.

Here's how.

"Perceived" is the correct impression.

Your added value does not really need to be different than your competitors just positioned in the marketplace, as better or unique in the minds of prospective customers, so they choose you to do business with you and not anyone else. (Important, please reread this again.)

Remember this: there is ALWAYS some particular aspect of your client's business that you may offer as an added value or as unique...ALWAYS.

You must then develop the owner's small business marketing strategies by stating it in about a dozen words or less.

This focused wording will then be a unique fact about the client's business or a fact just better stated than its competitors.

The result?

Your newly formed small business marketing service will have one happy client and be a great referral in building your marketing portfolio.

3 Proven Resources to Jump Start Your Success

The three powerful and proven resources below will give you a leg-up (or even 3-legs-up) in building your confidence: (and your income)

• Confidence that will allow you to provide answers to most any of your prospective client's questions about marketing their business
• Confidence that will allow you to develop a solid marketing presentation to your prospective clients
• Confidence in actually implementing any small business marketing strategy

Your new or to be developed small business marketing service will benefit many-fold from your investment in these resources.

Picking the brains of others who have made their mark successfully is paramount if you want to get a leg up on your competition.

You may obtain these treasures in confidence knowing that each provides a money-back guarantee if you're not completely satisfied.

Home Business Marketing Institute :

While Gary Gnapp's absolute treasure offers membership's for $9.97 a month (a steal, if you're serious), the real benefit to your small business marketing service is it's huge quantity of business marketing resources...that work!

Gary's Institute is A to Z about everything you need to start and grow your home-based business.

"Everything," means everything! At .32 cents a-day, you really have nothing to loose and "Everything" to gain. Of course, you may cancel at any time, no questions asked.

The Marketing Manual :

With over 20 years working as a marketing consultant and strategist, Dianne Perrett, has written "the" premier marketing manual recognized as the Bible of small business marketing.

The bottom line for you and your small business marketing service is that the Manual's contents gives you an realistic understanding of "how to" develop, implement and then measure the results of a marketing plan that is both targeted and effective for starting a marketing service.

Now, this is truly a confidence builder!

For a one-time investment of $27, your world opens to the reality of what works in marketing and what does not.

Dianne has written a gem...and a bargain to boot! Her ebook is strongly recommended.

Magnetic Marketing Systems Kit :

What can you say about Dan Kennedy, the author, that hasn't already been said.

Highly accomplished, exceedingly knowledgeable and know world-wide for his expertise, Dan has put a boat load of effective business marketing strategies into what he calls a "tool kit."

He encourages you to stop wasting precious dollars with traditional advertising and to focus on your true customer base (which he explains how to easily identify).

Here is my endorsement. If you decide to invest in only ONE marketing recourse for small businesses, then, hands down, this is the one to invest in. Period!

When you start your own marketing business using these three top resources, you will never look back!

Building An Effective Local Online Business

People check the Web first for just about anything.

As a result, the search for local businesses on the Web are increasing dramatically.

Most local small businesses, even if they have a "website" they do not have a "business website."

That is, a website that is effective at bringing more "buying" customers.

Business owners just think they have a business website mainly because they like to look at it. (This is no joke.)

When shoppers search the Web, many are looking for a local business to use in making their buying decision.

Therefore, web users are "predisposed" to buying.

But, alas, most small business online marketing is, regrettably ineffective, to say the least.

The world's #1 "business website" leader is Site Build It (SBI) . Over 40,000 entrepreneurs have used SBI.

SBI knows how to develop/increase local businesses bottom line.

They will either provide simple, easy to learn material for you to build your own website (no experience needed), or, the #1 website builders on the planet will build one for you at a cost less than you expect.

In any event, the marketing goal is to be "found" by local residents looking to patronize local merchants for products or services they want to buy.

Your small business marketing service cannot go wrong with SBI as a partner.

If after reading SBI's proven website building material and you're still not convinced, then, at least know how to judge anyone who proposes to help you build a website that will increase your business revenue.

You might also consider the ton of small business marketing material found at The National Association of Small Business Owners.


Thank you for visiting "Starting a Small Business Marketing Service."

Here's to your success!


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