Curious why the traditional flower shop business has lost its bloom?
Why is it way more profitable to have your business plan focus on the real floral moneymaker: Dried Flowers.
Much like the traditional travel agency has gone the way of the horse and buggy, traditional independently owned floral businesses are fading fast.
1. There's more margin (markup) with dried flowers
2. Less waste (your product does not droop or die)
3. Shelf life is practically unlimited
4. A floral designer can design a ton more floral masterpieces with far less effort
5. Improved technology makes dried flowers look and feel real
6. Scent may even be added
7. Mass retailers have taken over the fresh flower market
No wonder creative joyful entrepreneurs are jumping into the dried flower business. Just consider catchy flower shop names and you are in business.
Take the case of Jan and Judy of Pittsburgh, Pa. Jan is an interior designer and Judy is a bookkeeper.
Judy is nuts about flowers. She has giving dried flower bouquets as house warming gifts, to hosts and to the extended family as gifts for every occasion imaginable.
(Dried flowers include silk, freeze dried, artificial and even rubber flowers.)
Some 16-months ago Judy brought up to Jan the idea of starting a floral business combining artificial flowers and gifts into a specialty shop.
They opened their company in a corner store downtown. They have not looked back since.
I interviewed Judy to find out how they saw the advantages of starting their flower shop business.
Here are her comments.
Judy said that:
Judy recommended using these two resources prior to starting your non-traditional flower shop .
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Judy is currently searching for how to create an effective website so they can reach national and international markets.
She said, "Our products have unlimited shelf life and make for easy and low cost (light weight) shipping anywhere in the world. We are so excited by this opportunity! We expect this, in a couple of years, to be the major part of our income."
I certainly agree with her!
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